Print

    As Straight as a Jalebi: A Short History of the Beloved Treat

    Written by: Muhammad Awais
    Posted on: November 06, 2020 |

    Making Jalebis

    The Jalebi is not only a commonly found sweetmeat in Pakistan, but also an internationally recognized dessert. These deep-fried sweet rings are made from dough dipped in a sweet sugary syrup and fried to perfection. A Jalebi can be served both hot and cold, in a thick or thin shape. It can be had on its own or dipped in milk for the ultimate winter treat. However, as many of our favorite South Asian treats, the Jalebi is not indigenous to the area, but has a long history of international travel.

    The first record of something that tasted like and vaguely resembled a Jalebi, is an Iranian dish called Zalabiya, which was a treat made during the month of Ramadan. In the 10th Century CE, the “zulaabiya” made its first appearance in the cookbook of dishes served to the caliphs during the times of the legendary Abbasid Caliph, Haroun al-Rashid of Baghdad.

    Iranian Zulabiya

    When Persian-speaking invaders began to journey into the Subcontinent a thousand years ago, they brought with them recipes of their favorite foods. These cookbooks did not just include the Zalabiya but also another deep-fried doughy fritter recipe which eventually became what is known as the Gulab Jamun. By 1450 CE, and extending to the 17th Century, the recipe for Jalebis was found in traditional cookbooks all over the Indian Subcontinent. The Hobson-Jobson Dictionary, which was a historical dictionary of Anglo-Indian words, records the term ‘Jalebi’ as a corrupted version of the term ‘Zalabiya’, without further explanation.

    Middle Eastern Zulabiya

    Presently, the Jalebi and all its variants are more closely associated with South Asia, than they are with their Arabic roots. Locals even say that the Doodh Jalebi (Jalebi in Milk) has unique health benefits, such as preventing migraines, fatigue and regulating moods. Variations of it can be found all over South Asia, mostly as a special dessert for celebrations and it is especially popular in the month of Ramadan. This sweet treat has extended to North Africa, where the zalabiya is made from similar ingredients but resembles something of a fried doughnut ball.

    Doodh Jalebi (Milk in Jalebi)

    Perhaps, Pakistan’s most famous variation on the classic sweet is de Grato Jalebi, which started in the 1980s on Murree Road in Rawalpindi. Grato Jalebis are known for their massive loops and curls of flour that fly out of the shop as quickly as they are made. What is unique about the Grato Jalebi is that instead of making thin, crispy swirls using ingredients like baking powder or food coloring, the original owner Haji Abdul Ghaffar used wheat flour, black lentils, yeast and water for the dough. He would dunk the thick mixture into the rich, sugary syrup to create a Jalebi that was juicy but also crispy.

    Waiting in Line for a Jalebi

    Ghaffar’s son Muhammad Umair, continues the tradition of making thick swirls of Grato Jalebi for the next generation of customers. On average, he sells around 200kg of Jalebi in a day, with each Jalebi about twice the size of an adult palm. He insists that while other shops claim to also make the Grato Jalebi, the best and original version can only be found in Rawalpindi.

    However, there are some famous shops in other cities of Pakistan that are just as well known. Grato Jalebi in Gulberg, Lahore has long lines of customers waiting for the fresh batch of Jalebi, with the sugary syrup oozing out of its middle. Fresco Sweets on Burns Road in Karachi, offers sticky and sweet fresh Jalebi made from natural ghee. And every bakery on the corner of a neighborhood will have some variation of the Jalebi, freshly made and ready to consume, whether on one’s own or with friends and family.

    Grato Jalebi in Lahore

    The Jalebi boasts a fascinating and multi-national history, much of which has unfortunately not been explored in Pakistan, particularly when it comes to regional variations of the sweet treat. Perhaps the secret to its nation-wide popularity is how versatile the shape can be, while retaining its signature flavor. But, as almost any Pakistani would tell you, a bowl of crispy Jalebi soaked in warm milk provides a perfectly rich, wholesome snack for a chilly evening.


    As the new year begins, let us also start anew. I’m delighted to extend, on behalf of the Embassy of the People’s Republic of China in the Islamic Republic of Pakistan and in my own name, new year’s greeting and sincere wishes to YOULIN magazine’s staff and readers.

    Only in hard times can courage and perseverance be manifested. Only with courage can we live to the fullest. 2020 was an extraordinary year. Confronted by the COVID-19 pandemic, China and Pakistan supported each other and took on the challenge in solidarity. The ironclad China-Pakistan friendship grew stronger as time went by. The China Pakistan Economic Corridor projects advanced steadily in difficult times, become a standard-bearer project of the Belt and Road Initiative in balancing pandemic prevention and project achievement. The handling capacity of the Gwadar Port has continued to rise and Afghanistan transit trade through the port has officially been launched. The Karakoram Highway Phase II upgrade project is fully open to traffic. The Lahore Orange Line project has been put into operation. The construction of Matiari-Lahore HVDC project was fully completed. A batch of green and clean energy projects, such as the Kohala and Azad Pattan hydropower plants have been substantially promoted. Development agreement for the Rashakai SEZ has been signed. The China-Pakistan Community of Shared Future has become closer and closer.

    Reviewing the past and looking to the future, we are confident to write a brilliant new chapter. The year 2021 is the 100th birthday of the Communist Party of China (CPC) and the 70th anniversary of the establishment of diplomatic relations between China and Pakistan. The 100-year journey of CPC surges forward with great momentum and China-Pakistan relationship has flourished in the past 70 years. Standing at a new historic point, China is willing to work together with Pakistan to further implement the consensus reached by the leaders of the two countries, connect the CPEC cooperation with the vision of the “Naya Pakistan”, promote the long-term development of the China-Pakistan All-weather Strategic Cooperative Partnership with love, dedication and commitment. Mohammad Ali Jinnah, the founding father of Pakistan said, “We are going through fire. The sunshine has yet to come.” Yes, Pakistan’s best days are ahead, China will stand with Pakistan firmly all the way.

    YOULIN magazine is dedicated to promoting cultural exchanges between China and Pakistan and is a window for Pakistani friends to learn about China, especially the Xinjiang Uygur Autonomous Region. It is hoped that with the joint efforts of China and Pakistan, YOULIN can listen more to the voices of readers in China and Pakistan, better play its role as a bridge to promote more effectively people-to-people bond.

    Last but not least, I would like to wish all the staff and readers of YOULIN a warm and prosper year in 2021.

    Nong Rong Ambassador Extraordinary and Plenipotentiary of
    The People’s Republic of China to the Islamic Republic of Pakistan
    January 2021