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    CHAPTER 13: Funky Handcrafted Shoes

    Written by: Yusra Hayat
    Posted on: July 08, 2015 |

    Mirror worked flats

    Having grown up in a family of shoe manufacturers, Qurat Ul Ain and Sadia Ansari were always intrigued by the shoe-making process, and developed a passion for this occupation very early on in their lives. As a child, the older Ansari daughter, Qurat Ul Ain, recounts spending hours and hours at her family’s “Milli Shoes” workshop, witnessing the design formation and production of a variety of shoes. After graduating from the International Business and Management Institute, she decided to branch out from the family business, and while retaining the knowledge and expertise gained from there, launched her own business venture. She was soon joined by her younger sister, Sadia Ansari, who had successfully completed her graduate studies in Leather Accessories and Footwear. On the 31st of December 2013, together, the two Ansari sisters commenced a new chapter of their lives and named their business venture ‘CHAPTER 13’, in the hope of retaining the business among the thirteen young members of the Ansari family.

    Chapter 13 Handmade Shoes and Bags

    Gulab loafers

    According to Qurat Ul Ain, the main purpose of this venture was to introduce a high-end line of locally manufactured shoes and bags that were all hand-made. She emphasized on the hand-made part, and enunciated that local craftsmen and artisans have enormous talent that is either underutilized or exploited. The only two areas where these talented craftsmen are appreciated are the textile and clothing industries. Her aim was to give these local craftsmen their due monetary compensation and autonomy, and celebrate their work in the shoe manufacturing industry. In this way, CHAPTER 13 also wished to break the monopoly of cheap imported shoes and bags from Thailand and China, and get the Pakistani public interested in their own nation’s produce, which is traditional, yet highly trendy.

    CHAPTER 13 is perhaps most famous for its theme-based shoe collection. The Ansari sisters personally hand-pick the supplies and create the shoes to give them a unique blend of culture and fashion. They do not produce their shoes in bulk; this helps them ensure that the customers are satisfied and do not feel that their purchase is from a standardized stock. However, they do take customized orders and change the colors, shapes (adding heels) and sizes of their products for customers, if they demand these changes.

    Chapter 13 Handmade Shoes and Bags

    'Sayeen' style in bags

    The theme-based work has become a revolutionary idea in the local shoe industry, where all the products – Sandals, Chappals, Loafers, Flats, Khussas, Kohatis, Peshawaris and Slip-ons have been contemporized. The very first theme introduced by the Ansaris was called “Reviving Truck Art”, where jewelry, jewelry boxes, shoes, bags and photo frames were made with meticulous detail. Following the success of this theme, the sisters launched their next theme called “World Military”, which paid tribute to army personnel and incorporated their badges and tokens into shoes and bags. “Soothing hues of the Victorian Era” was highly appreciated by customers, where mellow colors and designs were chosen to emulate the high-brow English lifestyle in a more traditional and local setup.

    After celebrating “sayeen” culture (with moustache symbols) and Eid’s “Baroque” collection (which included intricate and ornate patterns and designs and gave customers a feeling of sophistication, royalty and regality), CHAPTER 13 is back with their new theme for the summer, titled “Ghulaab Diaries”. It includes all forms of shoes with bright floral patterns that can be worn at formal as well as informal occasions.

    Chapter 13 Handmade Shoes and Bags

    CHAPTER 13, which started with a single social media page less than two years ago, now holds various exhibitions in Lahore, and has developed a multitude of loyal customers. Its products are available in Lahore, Islamabad and the United Kingdom. Both the sisters work on their shoes and bags with their own hands, complete the sticker work (which is a long and arduous task), and finally send it to the workshops for folding, sole fitting and finishing. The leather is pure and fully foam-padded. “People always appreciate the hard work and treat our shoes as pieces of art”, remarks Qurat Ul Ain. She hopes to take this venture to the next step, where CHAPTER 13 will have its stand-alone store, and people will learn to appreciate the preservation of Pakistan’s cultural heritage, at least in the fashion industry. “We give it our best, and we make them with our hands and with our love. How can they not be of the finest quality and finest craftsmanship?” laugh the Ansari sisters at the end of the interview.


    As the new year begins, let us also start anew. I’m delighted to extend, on behalf of the Embassy of the People’s Republic of China in the Islamic Republic of Pakistan and in my own name, new year’s greeting and sincere wishes to YOULIN magazine’s staff and readers.

    Only in hard times can courage and perseverance be manifested. Only with courage can we live to the fullest. 2020 was an extraordinary year. Confronted by the COVID-19 pandemic, China and Pakistan supported each other and took on the challenge in solidarity. The ironclad China-Pakistan friendship grew stronger as time went by. The China Pakistan Economic Corridor projects advanced steadily in difficult times, become a standard-bearer project of the Belt and Road Initiative in balancing pandemic prevention and project achievement. The handling capacity of the Gwadar Port has continued to rise and Afghanistan transit trade through the port has officially been launched. The Karakoram Highway Phase II upgrade project is fully open to traffic. The Lahore Orange Line project has been put into operation. The construction of Matiari-Lahore HVDC project was fully completed. A batch of green and clean energy projects, such as the Kohala and Azad Pattan hydropower plants have been substantially promoted. Development agreement for the Rashakai SEZ has been signed. The China-Pakistan Community of Shared Future has become closer and closer.

    Reviewing the past and looking to the future, we are confident to write a brilliant new chapter. The year 2021 is the 100th birthday of the Communist Party of China (CPC) and the 70th anniversary of the establishment of diplomatic relations between China and Pakistan. The 100-year journey of CPC surges forward with great momentum and China-Pakistan relationship has flourished in the past 70 years. Standing at a new historic point, China is willing to work together with Pakistan to further implement the consensus reached by the leaders of the two countries, connect the CPEC cooperation with the vision of the “Naya Pakistan”, promote the long-term development of the China-Pakistan All-weather Strategic Cooperative Partnership with love, dedication and commitment. Mohammad Ali Jinnah, the founding father of Pakistan said, “We are going through fire. The sunshine has yet to come.” Yes, Pakistan’s best days are ahead, China will stand with Pakistan firmly all the way.

    YOULIN magazine is dedicated to promoting cultural exchanges between China and Pakistan and is a window for Pakistani friends to learn about China, especially the Xinjiang Uygur Autonomous Region. It is hoped that with the joint efforts of China and Pakistan, YOULIN can listen more to the voices of readers in China and Pakistan, better play its role as a bridge to promote more effectively people-to-people bond.

    Last but not least, I would like to wish all the staff and readers of YOULIN a warm and prosper year in 2021.

    Nong Rong Ambassador Extraordinary and Plenipotentiary of
    The People’s Republic of China to the Islamic Republic of Pakistan
    January 2021