Print

    Film Review: Qulfee – Cold as Ice

    Written by: Muhammad Suhayb
    Posted on: April 15, 2025 |

    Shamyl Khan in an avatar like Heath Ledger's Joker

    It was the second day of Eid when I woke up to the disheartening news that Pakistan had lost the second ODI to New Zealand’s B team in Hamilton. It was painful to see how far the Men in Green had fallen, but I had other matters to attend to that day, top of the list being the much-hyped Qulfee.

    With a cast boasting Hollywood-returned Adnan Shah Tipu, Bollywood-returned Javed Sheikh, the still 'macho' Moammar Rana, and the eternally 'up-and-coming' Shahroz Sabzwari, I was expecting a film that, at the very least, would be more logical than our cricket team’s performance. A few hours later, I walked out of the cinema even more depressed.

    Shahroz Sabzwari's fight scene inside the train like Mission Impossible.

    Some films have a good script but weak performances and direction; some have weaker scripts but average performances; while a few have good behind-the-camera work, but the acting potential is low. You would seldom see a film that has it all. Qulfee ended up as that film — in all the wrong ways.

    The production began in 2019, and it was supposed to be released in 2020 before COVID-19 entered our lives. Qulfee was to be solely directed by veteran cinematographer-turned-director Saleem Daad and produced by Kalakar Productions, the team behind Saawan, Aar Paar. Dr. Mashood Qadri, best known for his acclaimed screenplay in Saawan, wrote and produced (read: spent money lavishly on) this "cold as ice" movie. Qulfee could have been an excellent film if only talent could be bought with money. And that applies to the producer too, who appeared in a role that could have been important but wasn’t.

    Adnan Shah Tipu with his gang

    Qulfee follows the story of a hacker, Zaviar a.k.a. Zulfi, who gets his hands on powerful and potentially dangerous software. The stakes? If it falls into the wrong hands, banks would be 'plundered', which, of course, means he’d be using it to help the poor. Enter the villain: GC, short for Gulab Chattri a.k.a. Ghazanfar Chaudhary, played by Shamyl Khan, who seemingly aimed for a Jim Carrey–meets–Heath Ledger–meets–Joaquin Phoenix level of madness, but landed somewhere closer to forgettable.

    Angry GC (Ghazanfar Chaudhary), played by Shamyl Khan, with his gang.

    A tragic backstory à la Bruce Wayne, Zaviar’s father was killed by GC, was squeezed into the plot but conveniently abandoned midway. Due to his short and sweet role in The Legend of Maula Jatt, veteran actor Babar Ali may have been cast in an even shorter role as Shahroz Sabzwari’s father, who died before the title. Legendary actors like Ayub Khosa and Munawwar Saeed’s blink-and-miss roles seemed more like a favor to the producer. Adnan Shah Tipu, who was the threat to the gang of Shahroz, Mariam, Wahid and Javed Sheikh, fizzled out by the interval. An “international touch” was given to the film by signing German model and actress Leyla Dastan in an Interpol-style role. She briefly played Momee's love interest. No point in guessing that Saeeda Imtiaz's character was sent as a mole to trap Shahroz's Zulfi. That 'obvious' track is also there.

    Javed Sheikh and Uzmi

    The director’s love for Mission Impossible (cue: a fight inside a local train), Fast & Furious (hacking and international baddies), and Van Damme's Hard Target (yes, it shows) is more than evident. Qulfee tries to do too much, borrowing from everywhere, and ends up being a chaotic mix of everything and nothing.

    The mid-80s were harsh on the Pakistan film industry as non-filmi people entered the business. The waderas, doodh wallahs and gujjars ruined the industry, whose productivity came to a standstill. Today, professionals from other fields have entered the non-existent film industry and are proving to be an equal threat. Dr. Mashood Qadri, a kidney specialist in the US, who earlier produced the forgettable Aar Paar (2023), did equal damage with Qulfee. A plot taken from Hollywood, the acting of Bollywood, and the execution of Pakistani theatre drama made it a Gola Ganda than Qulfee. The movie is a waste of time, with no connection between scenes and no character build-up.

    Dr. Mashood Qadri

    The movie, due to its extended shoot schedule, needed three directors. Senior cinematographer Saleem Daad directed it until July 2023. Abdullah Badini stepped in for additional scenes, and the late Asad Zedi completed the film that was started way back in 2019. As for the actors, the producers seemed to prioritize actor-backed roles over author-backed ones.

    Wali Hamid Ali Khan, the music composer, was brought in to play the protagonist’s best friend ‘Cookie’, while Mariam Ansari was cast as his love interest—only to disappear midway and reappear at the end. Uzmi, of the famous Uzmi-Barkat duo, took on a role reminiscent of Shakti Kapoor in Bollywood classic Judwaa (1997), likely at his own request. Sana Fakhar seemingly opted for a non-romantic role and like Mariam, vanished midway. Moammar Rana channeled a Dabangg-style Chulbul Pandey as a Punjabi-speaking Khadim. Saeeda Imtiaz, the ‘cannot act, cannot emote’ actress, once again showed the world why the Pakistani film industry is in the doldrums. And Shahroz Sabzwari, possibly in a final attempt to establish himself as a leading man, played a 20-something character despite being close to 40.

    Moammar Rana, Leyla Dastan and Mariam Ansari

    Javed Sheikh, having spent 50 years in the industry, should be more selective about his roles. Playing a tharki uncle obsessed with watching explicit clips risks tarnishing his legacy. His Bollywood contemporaries, Anil Kapoor, Sanjay Dutt and even late Rishi Kapoor, would have thought twice before taking on such a role. Then again, they belong to a much larger and evolving industry.

    The film’s reliance on double-meaning dialogues, indecent gestures, and outdated theatre-style humor only adds to its downfall. Even Pathan jokes, once a staple of slapstick, fail to elicit laughter anymore. A forcefully inserted item number, a stereotyped informer portrayed as bisexual, and songs placed at the most inappropriate moments all highlight the lack of seriousness from the filmmakers.

    Wali Hamid Ali Khan, Javed Sheikh, Saeeda Imtiaz, Shahroz Sabzwari and Mariam Ansari running in a scene.

    A bigger name like Hania Aamir or even Ramsha Khan, might have delivered a stronger performance. But then again, why would these A-listers associate themselves with a team that brought the loud theatrics of stage drama and unabashed Bollywood song imitations to the big screen? The music, too, carried that familiar “haven’t I heard this before?” vibe, and by the time I left the cinema, not a single tune had managed to stick.

    The only positive thing from the movie was the cinematography, as it was shot all over Pakistan. Television Dramas these days are mostly shot in that areas and not a single location was new to the eye. The VFX were top-notch but I believe a good performance can only compliment the effects. Qulfee is a movie that should be avoided at all costs. If you were hoping for something sweet on Meethi Eid, head to your nearest sweet shop. Cinema is a no-no.


    As the new year begins, let us also start anew. I’m delighted to extend, on behalf of the Embassy of the People’s Republic of China in the Islamic Republic of Pakistan and in my own name, new year’s greeting and sincere wishes to YOULIN magazine’s staff and readers.

    Only in hard times can courage and perseverance be manifested. Only with courage can we live to the fullest. 2020 was an extraordinary year. Confronted by the COVID-19 pandemic, China and Pakistan supported each other and took on the challenge in solidarity. The ironclad China-Pakistan friendship grew stronger as time went by. The China Pakistan Economic Corridor projects advanced steadily in difficult times, become a standard-bearer project of the Belt and Road Initiative in balancing pandemic prevention and project achievement. The handling capacity of the Gwadar Port has continued to rise and Afghanistan transit trade through the port has officially been launched. The Karakoram Highway Phase II upgrade project is fully open to traffic. The Lahore Orange Line project has been put into operation. The construction of Matiari-Lahore HVDC project was fully completed. A batch of green and clean energy projects, such as the Kohala and Azad Pattan hydropower plants have been substantially promoted. Development agreement for the Rashakai SEZ has been signed. The China-Pakistan Community of Shared Future has become closer and closer.

    Reviewing the past and looking to the future, we are confident to write a brilliant new chapter. The year 2021 is the 100th birthday of the Communist Party of China (CPC) and the 70th anniversary of the establishment of diplomatic relations between China and Pakistan. The 100-year journey of CPC surges forward with great momentum and China-Pakistan relationship has flourished in the past 70 years. Standing at a new historic point, China is willing to work together with Pakistan to further implement the consensus reached by the leaders of the two countries, connect the CPEC cooperation with the vision of the “Naya Pakistan”, promote the long-term development of the China-Pakistan All-weather Strategic Cooperative Partnership with love, dedication and commitment. Mohammad Ali Jinnah, the founding father of Pakistan said, “We are going through fire. The sunshine has yet to come.” Yes, Pakistan’s best days are ahead, China will stand with Pakistan firmly all the way.

    YOULIN magazine is dedicated to promoting cultural exchanges between China and Pakistan and is a window for Pakistani friends to learn about China, especially the Xinjiang Uygur Autonomous Region. It is hoped that with the joint efforts of China and Pakistan, YOULIN can listen more to the voices of readers in China and Pakistan, better play its role as a bridge to promote more effectively people-to-people bond.

    Last but not least, I would like to wish all the staff and readers of YOULIN a warm and prosper year in 2021.

    Nong Rong Ambassador Extraordinary and Plenipotentiary of
    The People’s Republic of China to the Islamic Republic of Pakistan
    January 2021