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    Loafology: Food with a Difference!

    Written by: Sarah Qamar
    Posted on: March 02, 2017 |

    A variety of breads on offer

    I recently had the good fortune of visiting a new bakery and café called Loafology. It is owned and run by a lady of Polish and Australian origin, and is located in the Blue Area, opposite the Islamabad Stock Exchange and Ufone Tower on the Jinnah Avenue. An efficient staff welcomed me, inviting me to view and order from a well-designed, reasonably priced menu of freshly baked breads, an assortment of sandwiches, quiches and salads. It is also a good breakfast joint, with eggs from free-range chicken, cooked in a variety of ways and homemade granola in yoghurt.

    Loafology Bakery and Cafe, Islamabad: French toast and Desi omelette with sour dough bread and fresh pomegranate juice

    French toast (L), Desi omelette with sour dough bread and fresh pomegranate juice (R)

    Loafology is a pleasant addition to the vast range of coffee hangouts in the capital, but with a more authentically European flavor. Their scrumptious breads are free of sugar, additives or preservatives, and the best part is, they are fresh! You can select from a variety of French baguettes, sour dough milk bread, curried egg and salad on ciabatta, walnut bread, olive and rosemary sour dough bread, and focaccia bread. The famous and mouthwatering lemon drizzle cake is an absolute winner, as is their French toast served for breakfast.

    Loafology Bakery and Cafe, Islamabad: Spinach Feta Quiche

    Spinach Feta Quiche

    I ordered a wide selection from the menu. The Spinach Quiche had everything in place – a perfect crust with the right amount of spinach and feta! The Ciabatta sandwich had a crunchy salad with fresh garden lettuce and tasty chicken chunks. As far as the dessert is concerned, the Lemon Drizzle Cake was a perfect choice, with its moist lemon zesty sponge. The authentic taste took me back to Europe and the familiar aroma and goodness of Italian bread, baked to perfection and making meals memorable for the whole family. The spacious interior resembles a warehouse-turned-bakery in lower Manhattan, New York.

    Loafology Bakery and Cafe, Islamabad: Menu

    The menu

    It's only been a couple of months since this joint opened up, but it has already gained enough popularity for foodies like me to be swarming the area, which in itself says a lot about the quality of food being offered here. If you are looking for a place to relax, unwind, socialize, work on your laptop, read a good novel, or do absolutely anything that makes you happy, go to Loafology and make it all worthwhile. The capital is burgeoning with restaurants, cafés and hangouts mushrooming in every nook and corner, but I personally feel that a European-style bakery cum café, with a focus on healthy and quality ingredients, was missing, and has finally made a welcome appearance. I strongly recommend this place, especially to those who have a thing for fine breads and a good breakfast!

    Loafology Bakery and Cafe, Islamabad: The interior

    The interior (source: 'Loafology' Facebook page)

    Loafology Bakery and Cafe, Islamabad: Brioche and muffins

    Brioche and muffins


    As the new year begins, let us also start anew. I’m delighted to extend, on behalf of the Embassy of the People’s Republic of China in the Islamic Republic of Pakistan and in my own name, new year’s greeting and sincere wishes to YOULIN magazine’s staff and readers.

    Only in hard times can courage and perseverance be manifested. Only with courage can we live to the fullest. 2020 was an extraordinary year. Confronted by the COVID-19 pandemic, China and Pakistan supported each other and took on the challenge in solidarity. The ironclad China-Pakistan friendship grew stronger as time went by. The China Pakistan Economic Corridor projects advanced steadily in difficult times, become a standard-bearer project of the Belt and Road Initiative in balancing pandemic prevention and project achievement. The handling capacity of the Gwadar Port has continued to rise and Afghanistan transit trade through the port has officially been launched. The Karakoram Highway Phase II upgrade project is fully open to traffic. The Lahore Orange Line project has been put into operation. The construction of Matiari-Lahore HVDC project was fully completed. A batch of green and clean energy projects, such as the Kohala and Azad Pattan hydropower plants have been substantially promoted. Development agreement for the Rashakai SEZ has been signed. The China-Pakistan Community of Shared Future has become closer and closer.

    Reviewing the past and looking to the future, we are confident to write a brilliant new chapter. The year 2021 is the 100th birthday of the Communist Party of China (CPC) and the 70th anniversary of the establishment of diplomatic relations between China and Pakistan. The 100-year journey of CPC surges forward with great momentum and China-Pakistan relationship has flourished in the past 70 years. Standing at a new historic point, China is willing to work together with Pakistan to further implement the consensus reached by the leaders of the two countries, connect the CPEC cooperation with the vision of the “Naya Pakistan”, promote the long-term development of the China-Pakistan All-weather Strategic Cooperative Partnership with love, dedication and commitment. Mohammad Ali Jinnah, the founding father of Pakistan said, “We are going through fire. The sunshine has yet to come.” Yes, Pakistan’s best days are ahead, China will stand with Pakistan firmly all the way.

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    Last but not least, I would like to wish all the staff and readers of YOULIN a warm and prosper year in 2021.

    Nong Rong Ambassador Extraordinary and Plenipotentiary of
    The People’s Republic of China to the Islamic Republic of Pakistan
    January 2021