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    Museums: The Gatekeepers of Culture

    Written by: Virdah Khan
    Posted on: November 05, 2021 | | 中文

    Xinye Village in Zhejiang, China is an example of open-air museums

    How do the museums serve human society? Perhaps, it is more relevant to ask: What role do museums play as the world starts to recuperate from a global pandemic? A plausible answer to both these questions lies in the word and its history.

    “Museum” comes from the ancient Greek word “Mousa”, which later became “Mouseion”, meaning “the seat of Muses”. The Greek used “Mouseion” to describe a “Philosophical Institution”, but the actual word “Museum” was first used in Rome to describe “A place for Philosophical discussions”. In the 15th century, the word “Museum” was used to describe “an art collection”. But it wasn’t until the 17th century that a building was specifically built within the University of Oxford for the preservation of art collections. And this is how the modern museums came into being.

    The inspirational goddesses of literature, art and science in the Greek mythology. The history of museums lies in the Greek concepts of Muses and Mouseions

    According to UNESCO’s 2020 report on Museums Around the World, the total number of museums increased by 60% since 2012. By 2020, there were 95,000 museums around the world. This is a huge number of buildings where art and culture are kept for viewing by the public. What is so special about passively gazing at cultural artifacts or paintings kept inside a building?

    As if to answer this question, famous art director George Lois chimes in:
    “Museums are custodians of epiphanies.”
    There are several types of Museums in the world today preserving as many types of “epiphanies”.

    Cannes' Ecomuseum with guardians of the sanctuary- these statues will provide shelter for the marine animals and plants.

    Open-air museums preserve entire buildings, such as the Xinye Village, in Zhejiang China. Ecomuseums support communities in managing their own heritage, such as the Cannes’ Underwater Ecomuseum, which provides shelter for marine animals and plants. The InternetMuseum is a Swiss initiative built to preserve Swiss history and culture on the internet. Lastly, the more prevailing and popular types of museums are archaeological museums, such as the Iran National Museum, Tehran, or the Taxila Museum, in Taxila, Pakistan.

    Ancient Persian artifacts in Iran National Museum, Tehran

    The presence of these different types of museums shows that we have stakes in the protection of our history and culture, and our progress as a species on earth. A core reason for this is rooted in the original Latin concept of museum as “A place for philosophical discussions”. Modern museums provide a reflection of our present and our collective past. At the same time, we have the opportunity to project our present selves into a probable future, based on what we find in the history and culture kept inside the museum.

    Carved stone panels depicting life-story of Buddha, in Taxila Museum. (Picture credits to DND Pakistan)

    According to the famed architect and essayist Martin Filller, “The most basic task of any museum must be the protection of works of cultural significance entrusted to its care for the edification and pleasure of future generations.” In the wake of COVID-19, as economies, politics, education, health and employment continue to adjust, museums have a challenge at hand to carry out this basic function.

    To this end, modern museums are utilizing digital media. Even before the pandemic, digitalization of museum archives was an active field. Today, museums around the world are building on their digitalization experience to create an engaging digital presence, and become more accessible to the larger population. The British Museum is famous for its highly engaging YouTube presence. All the rest of the world’s popular museums command an equally popular and respectable space online. As ticket sales and tours have plummeted, online presence has chipped in with its own stream of paybacks.

    In Pakistan, things are slightly slower but not too far behind. As the home to world’s most ancient known civilization, Mehargarh, Pakistan is throbbing with history which is yet to be discovered. There are museums in almost all major cities of the country. Most of these museums are historic, archaeological and cultural spaces. The Lahore Museum showcases the history of the subcontinent. Mohatta palace in Karachi is an open-air museum used for preserving the arts of Pakistan. The Chitral Museum is dedicated to protecting and displaying the cultural heritage of the scenic Chitral valley and its adjoining areas.

    An outside view of the Chitral Museum

    One of the most important steps towards the preservation of cultural heritage of Pakistan was envisioned by the late poet Faiz Ahmed Faiz. As a result, Pakistan National Council of Arts, PNCA, and the National Institute of Folk and Traditional Heritage, Lok Virsa, were founded in Islamabad. While the PNCA works with arts and artistic expressions, Lok Virsa, is a body that administers Pakistan Monument Museum and the Heritage Museum. Lok Virsa’s annual Folk Festival demonstrates the function of museums as “community building cultural spaces”. For several decades, the festival has remained a platform for Pakistan’s indigenous craftspeople to bring their ancient arts and crafts to the modern Pakistani household.

    As Pakistani museums and museums of other less developed countries try to come on-board the digital bandwagon, they continue to act as places of harmony and inspiration for the common citizen. In the presence of a global health crisis and artificial intelligence that uses the human mind for its growth, there is an insistent need for experiences that enrich the human soul and empower the human instinct to learn and grow. With little effort and good budget management, museums as the gatekeepers to human history and culture, have the capacity to educate and increase understanding of their own culture and history.


    As the new year begins, let us also start anew. I’m delighted to extend, on behalf of the Embassy of the People’s Republic of China in the Islamic Republic of Pakistan and in my own name, new year’s greeting and sincere wishes to YOULIN magazine’s staff and readers.

    Only in hard times can courage and perseverance be manifested. Only with courage can we live to the fullest. 2020 was an extraordinary year. Confronted by the COVID-19 pandemic, China and Pakistan supported each other and took on the challenge in solidarity. The ironclad China-Pakistan friendship grew stronger as time went by. The China Pakistan Economic Corridor projects advanced steadily in difficult times, become a standard-bearer project of the Belt and Road Initiative in balancing pandemic prevention and project achievement. The handling capacity of the Gwadar Port has continued to rise and Afghanistan transit trade through the port has officially been launched. The Karakoram Highway Phase II upgrade project is fully open to traffic. The Lahore Orange Line project has been put into operation. The construction of Matiari-Lahore HVDC project was fully completed. A batch of green and clean energy projects, such as the Kohala and Azad Pattan hydropower plants have been substantially promoted. Development agreement for the Rashakai SEZ has been signed. The China-Pakistan Community of Shared Future has become closer and closer.

    Reviewing the past and looking to the future, we are confident to write a brilliant new chapter. The year 2021 is the 100th birthday of the Communist Party of China (CPC) and the 70th anniversary of the establishment of diplomatic relations between China and Pakistan. The 100-year journey of CPC surges forward with great momentum and China-Pakistan relationship has flourished in the past 70 years. Standing at a new historic point, China is willing to work together with Pakistan to further implement the consensus reached by the leaders of the two countries, connect the CPEC cooperation with the vision of the “Naya Pakistan”, promote the long-term development of the China-Pakistan All-weather Strategic Cooperative Partnership with love, dedication and commitment. Mohammad Ali Jinnah, the founding father of Pakistan said, “We are going through fire. The sunshine has yet to come.” Yes, Pakistan’s best days are ahead, China will stand with Pakistan firmly all the way.

    YOULIN magazine is dedicated to promoting cultural exchanges between China and Pakistan and is a window for Pakistani friends to learn about China, especially the Xinjiang Uygur Autonomous Region. It is hoped that with the joint efforts of China and Pakistan, YOULIN can listen more to the voices of readers in China and Pakistan, better play its role as a bridge to promote more effectively people-to-people bond.

    Last but not least, I would like to wish all the staff and readers of YOULIN a warm and prosper year in 2021.

    Nong Rong Ambassador Extraordinary and Plenipotentiary of
    The People’s Republic of China to the Islamic Republic of Pakistan
    January 2021