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    Pakistani Dramas 2024: A Year of Highs, Lows and Evolving Trends

    Written by: Hurmat Majid
    Posted on: January 02, 2025 | | 中文

    Noor Jahan

    As 2024 comes to a close, the Pakistani drama industry has proven itself a dynamic mix of triumphs and missteps. With a variety of narratives, from groundbreaking to lackluster, the industry continues to evolve, shaping its future with both successes and setbacks. Here's a comprehensive look at the best, worst and most underwhelming dramas of the year, along with key trends that have emerged in the realm of Pakistani television. The Best Dramas of 2024

    Kabhi Main Kabhi Tum (ARY Digital)

    Kabhi Main Kabhi Tum redefines the romantic drama genre, thanks to its poignant storytelling, stellar performances and the undeniable chemistry between Fahad Mustafa and Hania Aamir. Written by Farhat Ishtiaq and directed by Badar Mehmood, the drama touches on love, loss and second chances, capturing audiences with its emotional depth. Both leads bring vulnerability and authenticity to their roles, making the drama’s emotional moments resonate deeply. With its flawless execution and minimal melodrama, this show is undeniably the standout of 2024.

    Kabhi Main Kabhi Tum

    Noor Jahan (ARY Digital)

    Written by Zanjabeel Asim Shah and directed by Musaddiq Malek, Noor Jahan revitalizes the family drama genre with exceptional writing and a powerful performance from Saba Hameed as the domineering matriarch. While it has faced criticism for reinforcing traditional gender and class stereotypes, the drama remains impactful with its complex family dynamics and emotional depth. The performances of Kubra Khan, Ali Rehman Khan and Noor Hassan Rizvi further enhance the show’s appeal, making it one of the year’s most notable productions.

    Mann Jogi (Hum TV)

    This 2024 miniseries, written by Zafar Mairaj and directed by Kashif Nisar, is a masterclass in storytelling. The drama explores love, sacrifice and societal expectations, featuring a stellar cast that includes Bilal Abbas Khan, Sabeena Farooq and Gohar Rasheed. Their nuanced performances make their relationships believable, and the drama’s seamless pacing and minimal melodrama ensure it stands out as one of the most emotionally captivating shows of the year.

    The Worst Dramas of 2024

    Sun Mere Dil - A Lackluster Love Story

    Despite its potential for an engaging romance, Sun Mere Dil delivered a series of tired clichés and weak performances that ultimately failed to capture the audience’s attention. The overblown melodrama and lack of character depth made the drama forgettable, leaving little emotional payoff. Akhara - Missed Potential

    Akhara, set in the world of wrestling, initially intrigued with its premise but ultimately faltered due to disjointed storytelling and uninspired performances. The drama failed to deliver on the excitement its setting promised, with the portrayal of the sport lacking authenticity and depth. Hasrat - A Repetitive Love Triangle

    Hasrat epitomizes the pitfalls of formulaic storytelling, relying on a predictable love triangle that went nowhere. The characters failed to evolve and the plot dragged on without meaningful progression. It’s lack of originality and fresh perspective made it one of the year’s most disappointing dramas.

    Dramas That Lost Their Potential

    Jafaa (Hum TV)

    Jafaa started with promise but ultimately squandered its potential due to inconsistent pacing and an abrupt conclusion. What began as a gripping narrative fizzled out halfway through, leaving viewers unsatisfied.

    Jafaa

    Bismil (ARY Digital)

    With its ambitious premise exploring justice and revenge, Bismil had the makings of a great drama. Unfortunately, weak character arcs and a lack of narrative depth undermined its potential, leaving audiences disappointed.

    Gentlemen (Green Entertainment)

    Tackling themes of masculinity and mental health, Gentlemen had the opportunity to break new ground. However, its shallow treatment of these complex topics turned it into a missed opportunity rather than the groundbreaking drama it could have been.

    Gentlemen

    Positive Trends in 2024 Pakistani Dramas

    1. Social Awareness in Storytelling

    This year saw an encouraging rise in socially relevant narratives. Dramas like Noor Jahan and Mann Jogi tackled cultural and historical issues, while Kabhi Main Kabhi Tum explored family dynamics through a modern lens. These dramas not only entertained but also educated audiences, fostering meaningful discourse.

    2. Strong Female Protagonists

    2024 highlighted empowering female characters, from Noor Jahan’s formidable matriarch to the resilient women of Zard Patton Ka Bunn. This trend signals a shift toward more inclusive and diverse storytelling.

    3. Rise of Youth-Centric Content

    Channels like Green Entertainment made a significant impact with dramas targeting younger audiences. Themes of identity, ambition and mental health resonated with the younger generation, bringing fresh perspectives to the screen.

    4. Improved Production Values

    The visual and technical quality of dramas reached new heights, with period pieces like Noor Jahan setting a benchmark in terms of cinematography, set design and direction. This improvement enriched the overall viewing experience.

    Negative Trends in 2024 Pakistani Dramas

    Mann Jogi

    1. Overused Tropes and Predictable Storylines

    Many dramas continued to rely on overused clichés such as toxic love triangles and revenge-driven narratives. Sun Mere Dil and Hasrat are prime examples of this trend, offering little innovation in terms of plot or character development.

    2. Glamourizing Toxic Relationships

    Some dramas continued to romanticize toxic masculinity and dysfunctional relationships, risking the perpetuation of harmful stereotypes about male dominance and female subjugation.

    3. Quantity Over Quality

    Some networks, like Geo TV, focused on churning out multiple dramas, often at the expense of quality. This saturation of mediocre content diluted the overall appeal of the industry.

    4. Neglecting Regional Voices

    While there was a focus on youth-centered narratives, regional stories were still underrepresented. This lack of diversity missed an opportunity to highlight Pakistan’s rich cultural tapestry.

    Sunn Mere Dil

    The Pakistani drama industry of 2024 has had its share of successes and disappointments. While standout dramas like Kabhi Main Kabhi Tum, Noor Jahan, and Mann Jogi set new benchmarks for storytelling, others like Sun Mere Dil and Hasrat failed to live up to expectations. The year also saw promising but unfulfilled narratives in Jafaa and Bismil.

    On the positive side, socially aware storytelling, strong female protagonists, and improved production values indicate a bright future for Pakistani dramas. However, challenges such as overused tropes, the glamorization of toxic relationships and underrepresentation of regional voices remain areas for growth.

    As the industry moves forward, the hope is that 2025 will bring even more creative diversity and innovation to the forefront, leading to an exciting new era for Pakistani dramas.


    As the new year begins, let us also start anew. I’m delighted to extend, on behalf of the Embassy of the People’s Republic of China in the Islamic Republic of Pakistan and in my own name, new year’s greeting and sincere wishes to YOULIN magazine’s staff and readers.

    Only in hard times can courage and perseverance be manifested. Only with courage can we live to the fullest. 2020 was an extraordinary year. Confronted by the COVID-19 pandemic, China and Pakistan supported each other and took on the challenge in solidarity. The ironclad China-Pakistan friendship grew stronger as time went by. The China Pakistan Economic Corridor projects advanced steadily in difficult times, become a standard-bearer project of the Belt and Road Initiative in balancing pandemic prevention and project achievement. The handling capacity of the Gwadar Port has continued to rise and Afghanistan transit trade through the port has officially been launched. The Karakoram Highway Phase II upgrade project is fully open to traffic. The Lahore Orange Line project has been put into operation. The construction of Matiari-Lahore HVDC project was fully completed. A batch of green and clean energy projects, such as the Kohala and Azad Pattan hydropower plants have been substantially promoted. Development agreement for the Rashakai SEZ has been signed. The China-Pakistan Community of Shared Future has become closer and closer.

    Reviewing the past and looking to the future, we are confident to write a brilliant new chapter. The year 2021 is the 100th birthday of the Communist Party of China (CPC) and the 70th anniversary of the establishment of diplomatic relations between China and Pakistan. The 100-year journey of CPC surges forward with great momentum and China-Pakistan relationship has flourished in the past 70 years. Standing at a new historic point, China is willing to work together with Pakistan to further implement the consensus reached by the leaders of the two countries, connect the CPEC cooperation with the vision of the “Naya Pakistan”, promote the long-term development of the China-Pakistan All-weather Strategic Cooperative Partnership with love, dedication and commitment. Mohammad Ali Jinnah, the founding father of Pakistan said, “We are going through fire. The sunshine has yet to come.” Yes, Pakistan’s best days are ahead, China will stand with Pakistan firmly all the way.

    YOULIN magazine is dedicated to promoting cultural exchanges between China and Pakistan and is a window for Pakistani friends to learn about China, especially the Xinjiang Uygur Autonomous Region. It is hoped that with the joint efforts of China and Pakistan, YOULIN can listen more to the voices of readers in China and Pakistan, better play its role as a bridge to promote more effectively people-to-people bond.

    Last but not least, I would like to wish all the staff and readers of YOULIN a warm and prosper year in 2021.

    Nong Rong Ambassador Extraordinary and Plenipotentiary of
    The People’s Republic of China to the Islamic Republic of Pakistan
    January 2021