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    The Rise and Fall of Comedy in Pakistani Television

    Written by: Saman Khalid
    Posted on: May 02, 2024 | | 中文

    The entire cast of Suno Chanda in the final scene of the drama

    Comedy is the one genre of media that complements every other entertainment medium and yet remains undervalued. While almost every film and television show has varying levels of humour, there are very few proper comedy transmissions out there, particularly in Pakistani television. Over the past few years, there have been several attempts at drawing traction to comedy as a genre of its own, especially pertaining to the rise of Ramadan special shows. But were these attempts successful? If yes, how can we build on it?

    COMEDY SOAPS

    It is practically impossible to analyse Pakistani comedy and gloss over the insanely popular soap dramas added across the board. The first drama that comes to mind is undoubtedly Bulbulay, starring Nabeel Qureshi, Mahmood Aslam, Hina Dilpazir and Ayesha Umar. Bulbulay has been running successfully for the last 15 years. Hundreds of episodes have aired on television screens, thus providing a substantial amount of fodder for thought. Bulbulay started out as a quality show with effective punchlines and refreshing humour with unique characters. However, it has definitely lost its appeal by repetitive storylines and over-the-top comedy. It still makes for some great nostalgic television, but it falls short on the scale of merit.

    Nabeel Zafar, Mehmood Aslam, Ayesha Omar and Hina Dilpazeer in Bulbulay

    Naadaniyan is another show that ran for a long time before finally coming to an end. It featured Yasir Nawaz, Nida Yasir and Danish Nawaz going through a series of ridiculous sequences. The show's main highlight was the actors' natural wit and comedic timing. However, it suffered from a weakly written script and a dearth of creativity. Qudusi Sahab Ki Bewah, aired for the first time in 2014 with a grand total of 155 episodes. It followed the shenanigans of two families living in the same house with landlord and tenants. Hina Dilpazeer was the main character of the soap, and she basically carried the entire show. Her character, "Shakooran" impressed audiences with her vivacious on-screen persona, however, some critics found her acting a little exaggerated.

    Danish Nawaz, Yasir Nawaz and Nida Yasir in Nadaniyaan

    BARAAT SERIES

    This is perhaps the best comedy drama series ever produced by our local industry. The Baraat series consists of 4 seasons, each one following a different couple from the larger cast of characters. The first season was called Azar Ki Ayegi Baraat, which set the stage for the subsequent seasons. The show essentially follows two families that are forced to mingle despite their differences; the Chaudary family from Faisalabad and Sila's family from Karachi. The show presents an extremely entertaining clash between traditional Punjabi values and more contemporary themes. Realistically compelling characters, intelligent dialogue and fresh relationship dynamics provided the flair to the show. Every season managed to retain the original essence of the drama, while also keeping things interesting. In fact, it is indeed a tragedy that the series was discontinued after Annie ki Ayegi Baraat. It would be a pleasant experience to watch a modern comeback of the show.

    The wedding scene in Chupke Chupke

    SAIMA AKRAM CHAUDARY Dramas

    That's right, Saima Akram Chaudary has penned such entertaining comedy shows that she is an entire genre on her own. Her writing career in the industry began with the Ramadan drama Suno Chanda, which aired in 2018. The drama immediately soared to the heights of popularity owing to its extraordinary humour, heartwarming family dynamics and subtle romance. Suno Chanda basically stirred a resurgence of humorous dramas; a trend that was long dead. It drew attention to the fact that the viewers are sick of consuming the same old depressing stories, and are instead seeking light-hearted content that makes them laugh. It even received multiple awards and was extended to season 2, based on public demand. Two new Ramadan shows, namely Chupke Chupke and Ishq Jalebi were released the next year. Both the dramas proved to be excellent pieces of media, with solid comedy and wholesome themes. As expected, the rating charts proved once again that funny content needs to be appreciated and created more often.

    (L to R) Hina Khawaja Bayat, Madiha Imam and Osama Khan in Ishq Jalebi

    The Decline of Comedy on Television

    Following the golden age of comedy, the Pakistani television industry underwent a dark turn. It became an infectious trend for channels to churn out Ramadan shows every year. What seemed like an amazing idea at first, slowly fell victim to redundancy and cheesiness. The quality of humour kept dwindling, until not a single decent drama was left. Sure enough, the traction of such shows also continued to wane. What exactly is the reason behind this steady downfall?

    In my opinion, it is the lack of originality. It appears as though every emerging comedy author follows the same formula: a huge family, enemy to lovers romance, a cookie-cutter Punjabi character and a few lame jokes for good measure. While these ingredients could potentially create outstanding comedy, they need to be concocted using fresh recipes. The same recipe being recycled over and over is bound to get boring. Moreover, the dialogue of most dramas is flimsy at best. The "punch lines" are extremely cringe-worthy and lack any semblance of depth and nuance. If nothing else works, directors exaggerate the performances in a barren attempt at making the show funny. It all comes together to create a dumpster fire that is everything but enjoyable.

    Dananeer Mobeen and Ameer Gillani in Very Filmy

    What Should Be Done?

    Contrary to popular belief, comedy is a collaborative art that is very tricky to master. It takes an intelligent script, skilful direction and balanced performances to create a genuinely hilarious show. The point about this type of content is that it needs to be completely natural and effortless. No amount of effort can manipulate the viewers into finding something funny, if it is not. Our drama makers often confuse being loud with good comedy. In fact, it is quite the opposite. Every critically acclaimed comedic piece draws from daily life activities and puts a humorous spin on it. What's more, it isn't just limited to dialogues. Gestures, expressions, accents and intonations are equally important. The legacy of our previous dramas proves that we have what it takes to nail the genre. Now, all that's left to do is for new creators to take inspiration from the old goodies and combine it with their original ideas.


    As the new year begins, let us also start anew. I’m delighted to extend, on behalf of the Embassy of the People’s Republic of China in the Islamic Republic of Pakistan and in my own name, new year’s greeting and sincere wishes to YOULIN magazine’s staff and readers.

    Only in hard times can courage and perseverance be manifested. Only with courage can we live to the fullest. 2020 was an extraordinary year. Confronted by the COVID-19 pandemic, China and Pakistan supported each other and took on the challenge in solidarity. The ironclad China-Pakistan friendship grew stronger as time went by. The China Pakistan Economic Corridor projects advanced steadily in difficult times, become a standard-bearer project of the Belt and Road Initiative in balancing pandemic prevention and project achievement. The handling capacity of the Gwadar Port has continued to rise and Afghanistan transit trade through the port has officially been launched. The Karakoram Highway Phase II upgrade project is fully open to traffic. The Lahore Orange Line project has been put into operation. The construction of Matiari-Lahore HVDC project was fully completed. A batch of green and clean energy projects, such as the Kohala and Azad Pattan hydropower plants have been substantially promoted. Development agreement for the Rashakai SEZ has been signed. The China-Pakistan Community of Shared Future has become closer and closer.

    Reviewing the past and looking to the future, we are confident to write a brilliant new chapter. The year 2021 is the 100th birthday of the Communist Party of China (CPC) and the 70th anniversary of the establishment of diplomatic relations between China and Pakistan. The 100-year journey of CPC surges forward with great momentum and China-Pakistan relationship has flourished in the past 70 years. Standing at a new historic point, China is willing to work together with Pakistan to further implement the consensus reached by the leaders of the two countries, connect the CPEC cooperation with the vision of the “Naya Pakistan”, promote the long-term development of the China-Pakistan All-weather Strategic Cooperative Partnership with love, dedication and commitment. Mohammad Ali Jinnah, the founding father of Pakistan said, “We are going through fire. The sunshine has yet to come.” Yes, Pakistan’s best days are ahead, China will stand with Pakistan firmly all the way.

    YOULIN magazine is dedicated to promoting cultural exchanges between China and Pakistan and is a window for Pakistani friends to learn about China, especially the Xinjiang Uygur Autonomous Region. It is hoped that with the joint efforts of China and Pakistan, YOULIN can listen more to the voices of readers in China and Pakistan, better play its role as a bridge to promote more effectively people-to-people bond.

    Last but not least, I would like to wish all the staff and readers of YOULIN a warm and prosper year in 2021.

    Nong Rong Ambassador Extraordinary and Plenipotentiary of
    The People’s Republic of China to the Islamic Republic of Pakistan
    January 2021