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    Waheed Murad: The Quintessential Chocolate Hero

    Written by: Haroon Shuaib
    Posted on: November 26, 2019 | | 中文

    Zeba (L) and Waheed Murad (R) in Armaan

    Waheed Murad, perhaps the most charismatic hero Pakistan’s film industry ever saw, was born in Sialkot in 1938. With a Master’s degree in English Literature, Murad also wrote and produced a few films during his celluloid career, that started with a cameo in a film in 1959 when he was 21 years old. Murad went on to act in about 125 films, till the time of his death on November 23, 1983, two of which were released posthumously.

    But what made Waheed Murad, lovingly referred to as Wido by his fans, immortal in the annals of Pakistan films industry was his abundant acting prowess, his innate charm, his ability to exude romance through his eyes, and the conviction with which he lip-synched to some of the most famous ditties of that era. These include “Akelay na jana” and “Ko Ko Korina” , going on to become part of Pakistan’s pop culture. Films like Armaan, Devar bhabi, Doraha, Insaaniyat and Maan Baap made him a star of legendary proportions.

    Waheed Murad as a Child

    Waheed Murad joined his father's established 'Film Art' in 1961 as a producer, and went on to have an independently successful career lasting 25 years. It is said that Murad joined the film industry upon the insistence of the reigning queen of cinema at that time, Zeba and a close friend, Pervaiz Malik. He reluctantly agreed to the idea, on the condition that Zeba would be his co-star. Zeba accepted, and the duo went onto enthral the audience in many subsequent films.

    In 1966, Waheed produced and acted in Armaan, in which he played Nasir, and Zeba played his paramour, Najma. The film broke all the box office records at the time, and completed an unprecedented 75 weeks in theatres. Murad received two Nigar awards for the category of Best Producer and Best Actor. The film has gained a cult status, and is still remembered as the pinnacle of Pakistani cinema’s golden era.

    Singing His Iconic Ko Ko Korina Song

    Murad was considered the most debonair and stylish hero by his fans, and a whole era of Pakistani youth was besotted by his inimitable style, his signature side flicked hair, and his deep throated voice. His golden brown complexion and almond eyes were what the young men of the time envied. He was a poster boy of romance, winning him the title of “the Chocolate Hero” of the 60’s and 70’s.

    With Beena Kanwal in a Film Scene

    Murad was such a natural at being a romantic hero and had so much onscreen appeal. In those prude times, actresses refused to work with him or were forced by their families to decline films with him because they found his magnetic appeal too threatening.

    Waheed Murad's Marriage to Salma Maker

    His success, his appeal and his fortune tragically started to work against him. His family life, and subsequently his health, deteriorated. In 1981, when he suffered from stomach ulcers and had to undergo a surgery, his fans came to the hospital to donate blood to save the life of their favourite hero. People came, wept and prayed for him, but in the meantime new heroes were beginning to emerge.

    By now, he had become visibly weak and his films did not do too well at the box office. It was heart-breaking for his fans, and even more so for Murad, who only knew of admiration and adulation all his life. Stories in the tabloids of his failing health, and his difficulty in coping with his declining stardom, made him even more depressed.

    But perhaps it was his accident in July 1983, that was the last nail that broke his back. After running his car into a tree, he was left with a gruesome scar on his face. Murad, the handsome and dashing hero, could not deal with the trauma of disfigurement. One fateful morning, he was found lying on the floor of his room, dead for several hours. He was 45 at the time of his death.

    Waheed Murad

    In his lifetime, Waheed Murad earned 32 film awards, including the ones for Best Producer and for Best Actor. His fans and Pakistani film aficionados both agree, that no other hero of the Pakistani cinema has been able to match his charismatic onscreen presence since.


    As the new year begins, let us also start anew. I’m delighted to extend, on behalf of the Embassy of the People’s Republic of China in the Islamic Republic of Pakistan and in my own name, new year’s greeting and sincere wishes to YOULIN magazine’s staff and readers.

    Only in hard times can courage and perseverance be manifested. Only with courage can we live to the fullest. 2020 was an extraordinary year. Confronted by the COVID-19 pandemic, China and Pakistan supported each other and took on the challenge in solidarity. The ironclad China-Pakistan friendship grew stronger as time went by. The China Pakistan Economic Corridor projects advanced steadily in difficult times, become a standard-bearer project of the Belt and Road Initiative in balancing pandemic prevention and project achievement. The handling capacity of the Gwadar Port has continued to rise and Afghanistan transit trade through the port has officially been launched. The Karakoram Highway Phase II upgrade project is fully open to traffic. The Lahore Orange Line project has been put into operation. The construction of Matiari-Lahore HVDC project was fully completed. A batch of green and clean energy projects, such as the Kohala and Azad Pattan hydropower plants have been substantially promoted. Development agreement for the Rashakai SEZ has been signed. The China-Pakistan Community of Shared Future has become closer and closer.

    Reviewing the past and looking to the future, we are confident to write a brilliant new chapter. The year 2021 is the 100th birthday of the Communist Party of China (CPC) and the 70th anniversary of the establishment of diplomatic relations between China and Pakistan. The 100-year journey of CPC surges forward with great momentum and China-Pakistan relationship has flourished in the past 70 years. Standing at a new historic point, China is willing to work together with Pakistan to further implement the consensus reached by the leaders of the two countries, connect the CPEC cooperation with the vision of the “Naya Pakistan”, promote the long-term development of the China-Pakistan All-weather Strategic Cooperative Partnership with love, dedication and commitment. Mohammad Ali Jinnah, the founding father of Pakistan said, “We are going through fire. The sunshine has yet to come.” Yes, Pakistan’s best days are ahead, China will stand with Pakistan firmly all the way.

    YOULIN magazine is dedicated to promoting cultural exchanges between China and Pakistan and is a window for Pakistani friends to learn about China, especially the Xinjiang Uygur Autonomous Region. It is hoped that with the joint efforts of China and Pakistan, YOULIN can listen more to the voices of readers in China and Pakistan, better play its role as a bridge to promote more effectively people-to-people bond.

    Last but not least, I would like to wish all the staff and readers of YOULIN a warm and prosper year in 2021.

    Nong Rong Ambassador Extraordinary and Plenipotentiary of
    The People’s Republic of China to the Islamic Republic of Pakistan
    January 2021